INDULGENCE IS THE CONSUMER'S NEW LANGUAGE!
Intense physical and sensory experiences give a deeper meaning to consumers’ life. The desire for exploration and pleasure has created a trend where consumers now expect memorable experiences across all F&B categories.
It is all about the pleasure of the experience. It’s a moment where you allow yourself to fully enjoy the taste, aroma, and texture of what you're consuming, often turning a meal or drink into an event in itself.
Unexpected flavors or textures can bring an element of surprise to everyday products, elevating or re-inventing them for consumers who are always on the hunt for something new.
SO LET’S EXPLORE THE CONSUMERS’ SENSES!
Consumers’ pursuit for sensorial escapism opens up a great opportunity to explore everything that stimulates the senses and, in the world of Food and Beverage, new sensory experience through flavors, textures & colours will remain at the forefront of innovation!
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Indulgence can take many forms, from savoring a decadent dessert like an ice cream, a snack with a variety of sauces or sipping on an alcoholic drink with friends. It's about treating oneself to something that feels like a reward. For each category of food/drink, indulgence comes in a variety of forms, but the point is always to bring an extra layer to surprise the consumer!
HOW ARE CATEGORIES DRIVING INNOVATION
TO MEET CONSUMER NEEDS?
MIX-INS AND TOPPINGS OFFER INDULGENCE AND BRING FUN TO FROZEN TREATS!
New dairy ice cream launches in the last five years are most often described as smooth, chunky and crunchy in texture.
Baked goods variants can enhance both an ice cream's flavor and texture. Candy, sprinkles and salty snacks are considered fun.
<< Magnum - popcorn ice cream base with caramel ice cream swirl topped with a delicious layer of chocolate and caramelized popcorn pieces (México) >>
COOKIES, CHOCOLATE AND CONFECTIONERY AS AN EXTRA DOSE OF INDULGENCE!
The classic donut gets an extra portion of filling, icing, cookies, chocolate and confectionery. The experience is even more complete in an Instagrammable establishment that makes photos of the desserts even more fun.
<< O Tradicionalissimo - specialty donut shop (Brazil) >>
COFFEE MIXES HAVE AN ESTABLISHED CONSUMER ASSOCIATION OF OFFERING GOOD-VALUE INDULGENCE!
Coffee mixes can position themselves as a comforting indulgence through decadent flavors inspired by comfort food categories.
<< Matiz - Irish cream flavored roasted and ground coffee (Colombia) >>
EXPERIENCE THE COMBINATION OF SWEET AND SALTY FLAVORS!
A combination of white cheese popcorn and sweet caramel butter flavor in extruded churros. Explosion of flavors with an exquisite balance between sweet and salty.
<< Cheetos POP MIX (Mexico) >>
PEOPLE ARE OPEN TO TRYING NEW AND EXCITING FIZZY DRINKS!
Carbonated soft drink (CSD) brands find new inspiration beyond classic tastes, offering flavors that cater to fans' interests and pop culture references, or help celebrate cultural identities.
<< Fanta Cashew flavored (Brasil) >>
Source: Mintel
CONSUMERS ARE LOOKING FOR COMFORT AND ANY FOOD AND DRINK CAN DELIVER THAT, AS LONG AS IT'S INDULGENT!
Brands are launching more and more food and drink products with strong emotional appeal related to childhood’s nostalgia, entertainment, mood or indulgent treats.
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3 Corações Neapolitan Cappuccino Capsules (Brazil) | Nutresa Colcafé Arequipe Flavor 3 in 1 Instant Coffee Blend. (Colombia) | Baileys Tres Leches; Fresas Con Crema; Churro. (México) | Coca Cola K-Wave Flavor inspired in K-pop. (México, Colombia) |
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Nestlé Choco Trio Peanut flavored filling. (Brazil) | Nutresa Dracula biscuits. Strawberry flavored with chocolate coating. (Colombia) | Dairy Queen Blizzard Pan de muerto flavored. (Mexico) | Kryspo Dieciochero Chips with arrollado de huaso and empanada flavor (National holidays edition) (Chile) |
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Nissin Lámen Grilled Bread with Butter. (Brazil) | Bimbo Supán Italian pizza-flavored bread roll. (Ecuador) | Barcel Takis duoz Takis Fuego and hot watermelon popcorn. (Mexico) | Nestle Maggi Fuego flavored seasoned paper. (Mexico) |
INNOVATIVE AND TASTY? IT’S A COLLAB!
When brands join forces, they combine their unique strengths, resources, and audiences to create something truly special. Brand collaborations often introduce new, unexpected offerings that excite consumers, leveraging the strengths of each brand to create a product or experience that feels both familiar and novel.
EVEN PRODUCTS WITH A HEALTHY POSITIONING DELIVER INDULGENT FLAVORS IN THEIR OWN WAY!
Indulgent foods and drinks offer intense pleasure, often characterized by richness, bold flavors, and luxurious textures. It goes beyond mere sustenance, focusing instead on the joy and satisfaction derived from consuming something delightful.
However, indulgence can also involve savoring high-quality, meticulously crafted products that offer deep satisfaction, even if they're healthy or made with simple ingredients.
Supercoffee - Beijinho flavor
Functional and tasty combination of natural ingredients and high technology that provides the right dose of clean, stable and long-lasting energy.
(Brazil)
Belive - Requeijão flavor
Baked corn chip, made with the rich combination of non-GMO corn and quinoa, gluten-free and dairy/lactose-free snack and 100% vegetable.
(Brazil)
Birdman Plant based protein - Pumpkin flavor
100% plant-based powder protein, 22 g per portion, sugar free.
(México)
Aurea foods - Double chocolate flavor
Edible plant-based dough, Chickpea, peanut, date, dark chocolate, spice mix.
(Colombia)
As a leading provider of innovative flavors for the food and beverage industry, we are excited to collaborate with you to enhance your products. Don't hesitate to contact us to find out more about how our flavors can make your product stand out for a remarkable experience!
We have been driven by our passion for creating sustainable ingredients, fragrances and flavors and 'capturing what moves us' to consumers in memorable ways for over 150 years. To pass on our dedication to future generations, we need everyone's commitment and for Corporate Social Responsibility to be fully integrated into the core of our corporate strategy.
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