The energy trend in the food industry, particularly in Latin America, is seeing a significant rise in products that enhance energy and overall health. This trend is not limited to beverages but extends to various food categories.
DEMAND FOR ENERGY DRINK
Key trends in the energy food and drink industry
Clean Energy
Consumers are increasingly interested in foods and drinks that support their physical and mental well-being. Products that boost energy are in high demand.
By opting for clean energy drinks with reduced sugar content or natural sweeteners, individuals can avoid the negative effects associated with high sugar intake.
More than caffeine
Plant-Based Foods
Multifunctional Benefits
Adventurous products
Source : Mintel ® / *Research Dive
MARKET EXPRESIONS
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Tsunami Mango Pepper Flavored Energy Drink Based on caffeine. Brazil | Energy Fruit Açaí & Guarana with Banana Flavor Rich in fiber and vitamins, 0% trans fat, 100% Brazilian fruit. Brazil | Dobro Banana and Cinnamon Flavored Energy Bar. With dates and covered with chocolate, 64mg natural caffeine from green coffee, no coffee flavor, vegan. Brazil |
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GT's Synergy Raw Kombucha Gingerberry Tea. •Enzymes + probiotics + aminos + polyphenols •Renew, rebalance, rebuild, reclaim, rekindle, recharge. Panama | Caffeine Army Paçoca with White Chocolate Flavored Supercoffee Smart energy, concentration and focus, disposition without excitement. With ingridients for focus and cognitive performance for clean and unwavering energy. Brazil | Ñeque Energy bars with 9-10 grams of protein, made with only 7 well-known and healthy ingredients. Chile |
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SACHA INCHI Casai Nutrición Nativa Zero Sugar Thani Muesli. Sacha inchi plants are resilient and grow well contributing to their sustainability as an energy-boosting ingredient. Colombia | Fitme Energy balls: MACA AND BLUEBERRIES, SPIRULINA AND COCOA. It is made with nuts, seeds and maca. Maca gives you energy and regulates your hormones. Colombia | Great Value Active mix - trail mix Source of energy With yoghurt bites and nut mix for an active day. Mexico |
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Superblends energy A powerful mixture of stimulants with black tea, guarana and maca that accompanied by vitamin B3, B5, B12, help to use energy and reduce tiredness and fatigue. Colombia | Delinatura Protein bar with Quinoa, this product is rich in fiber and is suitable for diabetics, it also promotes digestion and provides energy. BERRIES Ecuador | Nestle - Natures Heart Green Energy Tea ginseng, yerba mate and ginger With natural flavors and caffeine revive yourself at any time. Mexico |
Novel flavours in top energy-boosting categories
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