RTD ALCOHOLIC DRINKS ARE ON THE RISE!
Part of the appeal of RTDs lies in their convenience as an affordable and accessible means to try new flavours, varieties and brands. This is reflected in the category's surge in popularity!
Evolution in # of launches Flavoured Alcoholic Beverages (Latam)
Top Countries in Latam
Brazil, Mexico and Colombia led the category launches with 58,3% in the past 3 years, according Mintel GNPD!
TOP LATAM COUNTRIES IN # OF LAUNCHES
Flavoured Alcoholic Beverages in the past 3 years
CONSUMERS ARE AFTER FLAVOURFUL ALCOHOLIC DRINKS!
These attributes resonate with today's modern consumer on the lookout for new and exciting flavours and ingredients!
INTERNATIONALLY INSPIRED COCKTAILS GAIN SPACE IN LATIN AMERICA!
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Myla Spritz Cocktail (Chile). | Beats Caipirinha Flavored Caipi Beats Cocktail Made with cachaça (Brazil) | Gin and Tonic Schweppes Pink Mulberry carbonated mixed alcoholic drink (Brazil). |
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Tío Rodrigo Michelada (Mexico) | Juniper Cocktails Paloma Mezcal Cocktail is made using Unión brand mezcal (Colombia). | Lumpen Gin Tonic (Argentina). |
KEEP FLAVOUR INNOVATION ALIVE AND PROVIDE NEW EXPERIENCES TO CONSUMERS
RTDs are cutting through the cluttered category with non-traditional cocktail types and flavors. In addition to grabbing attention, these offerings present beverages that likely can’t be replicated at home.
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Mike’s Ice Lemonde Vodka with Guaraná flavour (Brasil) | Picadas Tamarindo Lindo Flavoured Alcoholic Drink (Mexico) | Dr. Lemon Pomelo Flavored Carbonated Alcoholic Drink with Vodka (Argentina) |
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MEH Hard Seltzer Green Apple Flavored Sparkling Water with a Touch of Alcohol (Colombia) | Corona Tropical Lime and Yellow Fruits Flavored Cocktail (Colombia) | Campanario Caramel Cocktail (Chile) |
CHECK THE HIGHLIGHTS OF THE CONSUMER RESEARCH CONDUCTED BY MANE’S CI EXPERTS!
Brasil
Consumers of alcoholic beverages (at least 50% should drink RTD) | Consumption: 50% once a week; 50% twice a month | 645 respondents (45% M; 55% W) | 18-37 years old | Cities: São Paulo (245), Rio de Janeiro (100), Minas Gerais (100), Paraná(100) and Bahia (100) | SEL: AB, C
México
Colombia
COCKTAILS, BLENDS AND FRUIT MIXES WITH BOTANICAL INGREDIENTS ARE THE RTD FLAVORS THAT APPEAL THE MOST.
56% |  53% | 52% |
Drinks/ Cocktails flavors | Flavors w/ New sensation | Mixed fruit |
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47% | 46% | 34% |
Classic cocktails flavors | Michelada beer + Energy drink | Beverages w/ dairy |
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51% | 51% | 44% |
Classic cocktails flavors | Multiple flavors / blends | Blend of fruits w/ botanical ingredients |
For the full study report, contact your MANE Account Executive!
WE HAVE THE RIGHT SOLUTION FOR YOUR BUSINESS!
Improve the sweetness and provide an authentic experience in reduced sugar products, modulating the taste and improving the perception of mouthfeel.
Increase the alcoholic intensity.
WE INVITE YOU TO DISCOVER THEM!
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