#1 | TOP TRENDS 2024

Food & Beverages Industry

Let's explore the trends that reveal the key drivers that will shape the direction of the Food & Beverage industry in 2024.

1 | HOLISTIC WELLNESS

FLORAL FASCINATION

In a world that is constantly going through crises, people look for alternatives that contribute to the care of the mind and body, hoping to find products/services that respond to this need.

Nearly half of global consumers surveyed by Innova Market Insights say:

healthy flavors influence their food and drink choices.
More than half of consumers worldwide say they are willing to compromise on eating healthier foods.


Alpura, Mexico Drinking yogurt with collagen, raspberry pomegranate flavor.	Mountain Food, Colombia Collection of functional chocolates with collagen, melatonin, chamomile, green tea, which promote relaxation, calm, sleep and skin care.

Yogurt Boutique, México Crispy and crunchy cookies, with collagen and other ingredients that help improve skin, nails and hair.	Leão, Brasil Concept: PMS Relief Hibiscus, strawberry and cherry drink tea, good source of zinc and magnesium.

Botanical, herbal, floral flavors and functional ingredients are perceived as drivers for Holistic well-being.

Innova databse (Brasil, Canada, China, Francia, Alemania, India, Indonesia, México, España, UK, USA)

innova trends survey 2024

One of the best nutrition strategies for people and the planet is to eat local, from authentic adventurous food dishes to ingredients produced close to home, the power of local is spreading around the world. For this reason, more and more people are open to trying world cuisines.


Lengua de Mariposa, Colombia Ice Cream Flavor Aguardiente, traditional caña and anise liquor, with pieces of blanqueado Caucano.	Pepsico – Sabritas Sensaciones México Potato chip Flavors : Chile Manzano with lemon And smoked dry Chile.	Mike’s, Brazil Ice Lemonde Vodka with Guaraná flavour.

Pingüino, Ecuador Coconut ice cream with shredded coconut topping and manjar filling.	Ruffles, Brasil Hot Dog Flavored Wavy Potato Chips.

Consumers would like to try both the local cuisines of their region and the local cuisines of other regions.

DEAR NATURE

Overwhelmed by the worsening climate crisis, consumers will expect food and beverage companies to maintain their sustainability efforts.


Bavaria, Colombia 'Saving the Amazon' campaign to contribute to the reforestation of the Amazon, planting more than 10,000 trees in protected areas of the jungle.	Bimbo ®, Argentina It is the first food company in that country to operate with 100% renewable electricity in 2020. In addition, the plastics used in production return to the plant as bags to store waste.	Cervecería y Maltería Quilmes, Argentina The company measured its carbon footprint and developed a plan, committing to reduce carbon dioxide emissions from its entire operation and value chain as much as possible by 2040.

In the food and beverage sector, there is a particular need to be more transparent with consumers, explaining environmentally responsible initiatives in more tangible and verified ways, for example through labeling on packaging.

3 | EXPERIENCE LIFE

NOSTALGIC FLAVORS

Although consumers are interested in innovative and creative products, flavors from their childhood or those that bring back good memories will always have an interest in evoking cozy moments.


Alpina ®, Colombia The flavor of the 90's returns with Applause, for a limited time.	Quaker Oats Company, USA Quaker instant oatmeal Gotham City edition S'mores and strawberry banana flavor.	Yoleit, Perú Yoleit is targeting consumers’ sensory memories by bringing back its 90s packaging , the brand anchors its proposal in the feelings of calmness and fun evoked by the idea of childhood nostalgia.

Nestlé, Brazil Brigadeiro Flavored Ice Cream.	Frutastica, MX Relaunch of the 90's brand Carbonated water with juice.

Nostalgia in food is related to the flavors and smells that rescue the traditions that mark special moments.

TASTE THE CONTRAST

The mixture of flavors, such as sweet and spicy, and the combination of textures, are increasingly appreciated among consumers, who expect to see these innovations in various categories.

Around the world, cuisine innovates and creates new combinations that are becoming more and more trendy in sweet and savory mixtures, making international food attract attention among consumers.


CNCH®, Colombia Jumbo Turbo with its powerful mixture: spicy, acidic, sweet and creamy at the same time.	Talento, Brasil Chocolate 50% cocoa, salted caramel flavor.	Herdez McCormick , México New Mayonnaise + Frank´s Red Hot.

General Mills, Reino unido Fusion food kit that combines the best of Asian preparations (teriyaki) and Mexican food (fajitas).	Corporación de alimentos Hormel, USA Kit containing everything you need to make a pepperoni® inspired cocktail, including a pepperoni-flavored Bloody Mary mix, vodka with pickled gherkins, hot sauce, Hormel Pepperoni Stix, Hormel Chorizo and pepperoni.

This trend not only promotes culinary creativity, but also opens the door to the fusion of cuisines from around the world.

THE DIGITAL ERA

High-tech tools like artificial intelligence (AI) and augmented reality (AR) will help consumers find the ideal balance between occasions such as meal planning, shopping, cooking or even eating, and moments when they have the urge. of creativity in the kitchen.


Coca Cola, Colombia, Chile, México, Brasil, Argentina The Coca – Cola of the future was created with AI.	Juan Valdez, Colombia Create 2 new drinks with the help of artificial intelligence. The 'Nevado de mocha with chocolate avocado', and the 'Lavender and blackberry latte' are the two new references of the brand.

ISM, Perú 360 GAMER, the first energizer aimed at Peruvian gamers. The drink brings a refreshing flavor from the mix of raspberry, cherry and blackberry.	Pepsico México, Cheetos cheesy verse 2.0 Immersive experience focused on Cheetos brand - Where you can experience three universes of flavor and fun.